CLIENT STORYREAP CAPITAL · DALLAS–FORT WORTH2024 — 2026
the whole operation,
one studio.
Reap Capital buys underperforming apartment communities across DFW and runs them with one team. Since 2024, that team has included us: the investor platform, every property’s site, the brand, the films, the inbox, and the software behind the leasing office.
01 · THE FLAGSHIP
reapcapital.com
A 34% average realized IRR deserved better than a template. We rebuilt the firm’s front door as an investment platform: sixteen deals as a living track record, a founder’s editorial voice, and an invest flow that qualifies before it converts.
02 · PROPERTY SITES
a site per address.
Every community gets its own brand, site and hourly availability from the property software. La Fortuna in North Dallas and The Landry in Arlington shipped first; both are built on LucidOS and neither looks like the other.
fortunaapartments.com Under new ownership, mid-renovation. Honest photography, hourly availability, a Spanish mirror and an offer published from LucidOS.
landryliving.com launching Written as one day, morning to night, with a virtual tour path for renters relocating to North Arlington.
03 · BRAND
one origin, every asset.
Forest green, aged gold, a serif that reads like a prospectus. Built to hold from a pitch deck to a leasing office sign to a 288-unit front door.
logomark — gold on forest 04 · FILMS
the first film, no stock.
The founder series opens on the question every LP asks before the deck: if this goes sideways, what protects my money? Shot on site, cut in-house, published to YouTube and dropped into the invest flow. One film live, the rest in the edit.
05 · SOCIAL
the feed, managed.
Three accounts, a monthly calendar, one rule: every post comes from a real property, a real deal or a real person. 312 posts, 4.1× LinkedIn growth.
06 · EMAIL
two audiences, one voice.
Investor updates that read like the founder wrote them (he did, we edited) and resident campaigns that turn a leasing special into tours by Friday. 61 campaigns, 58% investor open rate.
STACK & TOOLS
